Bah

From Homo Zapiens by Victor Pelevin:

"In the West both the client who ordered advertising and the copywriter tried to brainwash the consumer, but in Russia the copywriter's job was to screw with the client's brains."

Judging from the circus that is ocurring at my work today (about ten fake employees, cubicles highly stylized for the event, the floors redone, utilization of recommended low-cut jeans/heels, a projected atomosphere of very fake 'hipness' etc.) Mr. Pelevin is wrong.